Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 6 in that series.
A blue ocean strategy is a concept outlined in the book ‘Blue Ocean Strategy: How to Create Uncontested Market Place and Make the Competition Irrelevant’ by W. Chan Kim and Renee Mauborgne’.
In short it invites business owners to consider how to shift from operating in a red ocean (red oceans represent all the industries in existence today) to a blue ocean (blue oceans representing the unknown market place). The rationale being that when you operate in a blue ocean, you do things so differently to the people in your industry that you effectively eliminate competition entirely.
This is only going to become more and more important as it becomes easier and easier to build an online … [Read More...]