As an entrepreneur, an important question to ask yourself is, ‘Do I have a visibility strategy and does it bring me joy?’ If yes, fantastic – no need to read on! If no, here are three areas you can focus your visibility strategy on:
First up is deciding which is most important to your business right now.
If you need more people knowing about you (more ‘eyeballs on your work’ is the colloquialism), then traffic is the one to focus on. You may have spent a lot of time building a connection with your community but if your numbers are capped then traffic is the area to focus on.
All of the actions that falls out from this strategy relate to bringing more people to your website or shop front if you run a brick and mortar business. Things like SEO and improving your visibility in … [Read More...]