B-School is an online program developed by Marie Forleo, host of the award winning show Marie TV who describes herself as ‘an entrepreneur, writer, philanthropist and unshakable optimist dedicated to helping you become the person you most want to be’.
Marie is about to open her incredible program B-School and unlike many business programs, this one teaches you both timeless business principles and actionable steps you can take straight away to start seeing results in your business. It’s the perfect blend of theory, strategy, and tactics. Here’s my review of it.
NB: Before you read on, you might wish to know that B-School is now closed for 2019. If you’d like to be notified when it re-opens in 2020 and find out all the details of our 2020 B-School Visibility Pack, please leave your details below.
- My background with B-School
- What I’ve gotten out of the experience
- The downside to B-School
- Who B-School is and isn’t for
- What stage of business you need to be in
- What it looks like
- What kind of results you can expect
- Final thoughts
- More questions?
1. MY BACKGROUND WITH B-SCHOOL
I came across Marie in 2010 and was immediately a fan. She was making videos about how to build an online business and I learned a lot from her free content. There were definitely times when there was a slight cultural clash between my Australian way of communicating and her more upbeat and positive American style. But the content was so useful that I stuck around and with time I’ve come to really appreciate her enthusiasm. I’ve also seen that Marie is smart, strategic, courageous, compassionate, and has an absolute commitment to being authentically herself.
It took me 3 years after I first learned about B-School to enrol. There were definitely lifestyle factors (moving across the world and getting married was one) but the deeper truth is that I wasn’t yet prepared to invest in myself. I still wasn’t sure if this online entrepreneurial thing was for me and I was hedging my bets.
If there’s one thing I could change about that time, it’s my decision to delay enrolling in B-School. Here’s why; I’ve found over the years that investing in B-School is like drawing a line in the sand. On one side is the ‘hesitant, somewhat committed’ you and on the other is the ‘I’m all in and ready to do this’ you. Once you enrol in B-School you’re making a stand for the latter camp. I just wish I’d jumped into that camp sooner.
Unfortunately I didn’t. Instead I learned what I could by watching You Tube videos, reading blog posts, and enrolling in free training. I tried to bootstrap with some smaller and cheaper courses that were valuable but which didn’t give me the complete underlying foundation I needed to build and market an online business.
Eventually I felt compelled to make a choice; be truthful with myself about not really being serious about running an online business, or invest in B-School.
I invested that same day and felt both nervous and excited. Nervous because I’d never spent that much on an online program before and excited because I knew this would be a game changer for me.
And it really has been.
2. WHAT I’VE GOTTEN OUT OF THE EXPERIENCE
Within about 2 weeks of starting B-School I remember thinking to myself ‘Oh wow, this is a $20,000 program I’ve just bought for $2,000’. I realised that I was in the online equivalent of an MBA and I decided that this was essential material for anyone working in the online space.
Before joining B-School I would spend hours, days and sometimes weeks trying to work things out. I’d google this and google that and a lot of time would go by before I overcame a technical hurdle that had arisen. I’d spend crazy amounts of time cobbling together my understanding of exactly how to create an e-book or edit my website or set up an email marketing system.
After I joined B-School the same things that had taken me days and weeks started taking mere hours. I suddenly had a community of people I could ask and who knew which way to point me. People who’d been there and done that and who were happy to save me the time it had taken them. (That’s the thing about the B-School community. It’s generous. Really generous and open and giving.)
Building on this warm hearted openness, I quickly joined a B-School in person meet up and reconnected with some old friends who were doing the program too. I also met many, many new friends. Friends who were likeminded and who made me feel less alone in my entrepreneurial journey. Friends who, incidentally, I’ve been in touch with almost every week since joining B-School and who are part of the amazing support network that B-School provides.
So in addition to everything I was learning from Marie, I also had a community to help me implement what I’d learned. I went from being totally alone to having a worldwide community at my fingertips.
I now source the majority of my business needs from within the B-School community. I do that because I know I can trust the people I come across there. Marie attracts an amazing crowd and I feel really comfortable that when I source from within the community I’ll find people who have similar values to me. I also know they’re equipped with essential business and marketing skills which means I don’t need to hold their hand when they’re working with me.
Another real benefit that I can’t even quantify in terms of value, is the peace of mind that comes with being able to confidently say, ‘I’ve got the basics down pat. I know what I’m doing. There are no gaps in my core understanding of how to run an online business.’ Obviously I’ll be learning until the day I die, but B-School saw me developing a broad spectrum of foundational knowledge which I build on and refine year after year (often by revisiting the B-School materials and digging into some aspect of marketing or business development that I wasn’t ready to implement when previously working through the materials).
This was particularly important to me for two reasons:
(i) before working online I was used to the approach where you go to university, get a degree and then confidently enter the workforce knowing you have all the essentials covered. Until I did B-School I didn’t feel that way. I felt scrappy. Like I wasn’t sure if there was some great gaping hole in my knowledge, and
(ii) In creating my online business I was shifting gears completely in terms of my subject area. It wasn’t like I’d been working as a designer within someone else’s company before starting my own business, and had then decided to take my clients and become a freelance designer.
I was completely shifting my focus from public policy (where I didn’t need to know the first thing about sales and marketing or working online – we had comms people for that), to running my own wellbeing business. Everything was new and I was on a steep learning curve and by the time I joined B-School I’d decided I didn’t have any more time to waste mucking around with acquiring a bit of knowledge here and a bit of knowledge there.
The course curriculum also meant that I finally started taking the right action, as opposed to any old action I thought might yield results. It was clear from module 1 where the gaps were in my learning and in what I’d been working on.
The online world is full of people saying ‘You must do this now’ and ‘Your business will fail if you don’t do x, y and z’ and other such advice.
Before I studied B-School, I had no way of measuring those claims. I didn’t know if they were something I should pay attention to or something I could comfortably ignore.
Once I had worked my way through the B-School curriculum though, I was easily able to see what was click bait and what was genuinely useful information that I could apply to my business. I stopped getting distracted with false promises and I had a much clearer sense of what action I needed to take and when in order to move my business forward.
Finally, B-School made me believe anything was possible. Until I did B-School I don’t think I really believed I could make it in the online world. After B-School and in subsequent years, through loads and loads of interaction in the B-School community, I feel like my vision of what I can personally achieve and what we can all create in the online space has grown exponentially. I really don’t believe that would have happened without B-School serving as my touch point for all things connected to running a business online.
3. THE DOWNSIDE TO B-SCHOOL
Because B-School represented my decision to take myself and my business seriously, a lot of inner blocks came up when I was doing B-School and afterwards when I was implementing what I’d learned. Being an ongoing part of the B-School community continues to show me where I’m holding myself back in some way.
Honestly, I didn’t see that coming. Which is weird because I was working in the wellbeing and transformation space so I was doing lots of inner work. I wasn’t however, doing as much inner work on my business blocks as I needed to (so focused as I was, on other blocks).
For example, one of the B-School modules relates to list building. You get loads of ideas for how to build your list and you receive some amazing advice on how to connect with influencers to help to speed up your results. But because I didn’t know I had visibility blocks and because I didn’t clear them, you know what I did with that module? Completed all the fun sheets and then proceeded to implement only the easiest and least challenging ideas. At the time I just couldn’t go any further with that module and actually didn’t for many years until I started clearing my visibility blocks.
Of course nothing is linear in this life and I was working on lots of other things in those years, but I dearly wish I’d had someone to help me work through my visibility blocks while I was working through the program. (Which is why I’ve put together a B-School Visibility Pack. It’s packed with all the additional block clearing support you need to implement fast and efficiently.)
Also, as I look back I’ve subsequently realised that Marie lives a big version of her life. She really puts herself out there and she goes for what she wants. That inevitably means that if you’re not doing the same you are almost certainly going to come up against inner blocks when you start spending time in her orbit.
It’s the same with the people in the B-School community. Some people are really going for it and achieving amazing things. That can bring up your stuff – jealously, victim mentality, scarcity blocks, fears of not being enough – pretty quickly. The good news is it also gives you the opportunity to clear it just as swiftly (you can’t clear what you can’t see, right?) and on the other side of that is the realisation of Marie’s promise that you really can have a business and life you love.
4. WHO B-SCHOOL IS AND ISN’T FOR
B-School is a business program for anyone who wants to develop an in depth knowledge of how to run and market an online business. It’s for people who are serious about building a business that lasts over time.
It’s great for:
- stay at home mums/moms who want to start a business on the side while the kids are young
- creatives who want to build an audience for their art
- wellbeing professionals and spiritual teachers who want to work fewer 1:1 hours and reach more people with their skills and knowledge
- people with brick and mortar businesses who want to learn how to use the internet to generate a broader customer base
- coaches, consultants and people interested in selling information online
- people interested in developing passive income streams through the creation of an affiliate marketing business model, and
- people using the internet to sell physical products.
B-School doesn’t include administrative basics like which legal structure will serve you best in business, or how to do your bookkeeping, and it doesn’t talk about things like how to get venture capital for a start up. So if there’s the topics you’re particularly interested in, B-School might not be the best fit for you.
It’s also not the right fit for you if you’re already a really experienced marketer and you understand how to operate in the online environment.
If you’re looking for a get rich quick scheme, it’s not for you.
If you aren’t interested in building your business and marketing acumen and then applying that consistently over the long term, you probably won’t get great value from the program.
If however you’re the kind of business owner who is big hearted, who wants to learn how to market with integrity, who has big dreams, who wants to help people, who loves the idea of leveraging the power of the internet to reach your audience, and who is looking for a program that will create an amazingly solid foundation for your business building journey, B-School is absolutely right for you.
5. WHAT STAGE OF BUSINESS YOU NEED TO BE IN
You might be a complete beginner with only a vague idea of what you might want to focus your business on (in which case there’s a great bonus ‘Start the Right Business’ that’s perfect for you), or you might be a number of years into your business.
You might be a creative who’s keen to build an audience to support your music, your choreography, your writing, or your art, or you might already have an audience and want to connect with that audience on a more regular basis.
You might be someone who has had an in person business for many years and who is now turning to the internet to reach more customers and clients.
You might be someone who’s keen to move their business from hobby status to making real money or someone who has a few customers and a small community and who’s ready to go big.
If you fall into any of those categories, now is a fantastic time for you to join B-School.
Marie also gives a lot more detail here about who it’s for and who it’s not for.
6. WHAT IT LOOKS LIKE
I know, everyone wants to see behind the scenes. I do too. Let me start by saying B-School is beautiful. Here’s a pic to give you an idea of how lovely it is.
I know it’s the content that counts, but I like a beautiful looking experience and in that regard B-School definitely delivers.
The course is easy to navigate through and it’s set out in short videos and fun sheets so you can work your way through a whole module in one go, or you can dedicate half an hour each day, taking one video at a time from that week’s module, and work through it that way (most videos are between 10 and 20 minutes in length).
There are 6 modules in total as well as an amazing set of bonus materials.
Here are more details to really dive in deep on what the program looks like.
Honestly, that depends on how you apply what you learn and what you’re trying to achieve (and how many blocks you have and how often you’re clearing them).
I’ve used the content to build a strong, financially sustainable business that allows me to work 3.5 days per week, with plenty of time for my family and loads of flexibility in my schedule. I’ve created passive income streams which sees money coming in without me being accountable for every minute of my day. I only work on content I love and in the form that I love (teaching and writing). I have loads of creative freedom and I decide from year to year whether I want to scale my business up or down (something that’s been amazingly helpful while my kids have been small).
In short, I’ve used B-School to build the lifestyle of my dreams. I work in a garden studio in my backyard in a home that I love. I work barefoot and take ‘tea under the tree’ breaks or work from a cafe when I’m seeking creative inspiration. I’ve also recently created enough time and space in my work calendar to start focusing consistently on another big dream of mine; to become a published author.
Whilst I’ve made good money in my business, I haven’t built a million dollar organisation as many B-Schoolers have. But nor have I tried. That’s because I started my business after years of burn out and struggling with chronic fatigue. At the time the only thing that mattered to me was to create an amazing lifestyle that was energetically, physically, financially, and creatively sustainable.
So that’s what I’ve been focused on creating and it’s what I’ve achieved. Now that I’ve nailed the lifestyle component of my business, I’m turning my eyes toward creating a million dollar business and I’ll be using what I’ve learned in B-School to create it (without working additional hours and without putting additional pressure on myself).
Without a doubt, B-School has absolutely delivered so many more times over on my expectations and my investment. And there are many more stories and experiences, so do check out what else is possible right here.
8. FINAL THOUGHTS
There is nothing better than working on purpose, doing something you love, and making money doing it. I really believe B-School can help you to realise that in your own life.
I decided to become an affiliate of B-School because I’m keen for more women to speak up and be seen and heard in the world. I think entrepreneurship is one of the best tools for doing that, whether you’re a writer, a social entrepreneur, a healer, or a stay at home mum. It’s also one the few careers that are really working for women at the moment, in terms of flexibility, lifestyle, and creative fulfilment.
Traditional career paths aren’t moving quickly enough to accommodate women. Many of us have decided we’ll create our own dream career instead. Rather than waiting for the world to change, we’re changing the world, and B-School has come along at the perfect time to help us do that.
9. MORE QUESTIONS ABOUT B-SCHOOL?
NB: B-School is now closed for 2019. If you’d like to be notified when it re-opens in 2020, to ask me any questions about the program, and to find out all the details of our 2020 B-School Visibility Pack, please leave your details below.