Every brand and every social media account has a vibe, whether they’re conscious of it or not. Some people are actively cultivating that vibe and others are unclear about exactly what they’re trying to portray (let’s call that the ‘confused vibe’).
Below are a few groups you might want to try on for size, deciding which one or ones are a good fit for you.
This group ranges from hard core feminists to feminism lite and women’s empowerment spaces. They cover a broad range of topics of interest to women including motherhood, menstruation and menopause, financial management, business development, embodiment, leadership, women’s bodies, body positivity etc.
The School of Visibility sits in this category as do a lot of our students. The ‘vibe’ is really one of raising the profile of women and women’s issues so doesn’t necessarily have a specific aesthetic but let’s take a look at a few examples:
This one has all the social justice warriors, the NGOs, the activists.
The more academic, philosophical and social policy based ones draw on a ‘I’d like to use this platform to provoke intelligent and thoughtful conversations’ vibe (one of my personal favourites). Usually these are text heavy or include a lot of videos. They might be linked to a podcast or some other platform that houses longer form content. They thrive on picking a specific topic and encouraging discussion. Here are two examples from Real Social Justice and so.informed:
Another branch of the ‘Let’s Change the World’ crew are the ecowarriors, the activists, the NGOs, and the people sharing information that they hope will inspire action. I call this the ‘This is Urgent People! Pay Attention’ vibe (I love these people). Here are a few examples of what this looks like from accounts:
And finally in the ‘Let’s Change the World’ category you’ve got your people who are modelling the kind of behaviour they want to see in the world. Let’s call them the ‘Slow Down and Smell the Cow Manure’ crew (a label I have attributed with a great deal of affection).
You’ll see a lot of pictures of kids and families rambling in nature, you might catch a kombucha scoby on show, there’ll definitely be some freshly made bread floating around, as well as cows, goats, veggie gardens and all those good things. Plus you’ll find the minimialists, the home schooling crew as well as the Montessori or Steiner parents, the conscious capitalists and more. Here’s a couple of examples from The Slow Home Podcast and Dumbo Feather Magazine.
In this category we have your meditation accounts, your divine feminine accounts, your tree hugging vegetarian accounts (I say this as a proud, tree hugging vegetarian), your hippy accounts, your spirituality and yoga accounts. Nature features prominently, platitudes abound, people are normally smiling or meditating or doing some complicated yoga posture, pastels or bright happy colours are common, and the peace sign serves as a reliable go to in a selfie. Here are some examples from IG accounts Transcendental Meditation and peacelovebehippy.
You’ll see these people in every aspect of life from how to market yourself online, to how to organise your cupboards, to how to master Excel. Here are some of my favourites:
If you’re a coach with a system or easy to explain process to help people take tangible action in their business or lives, be sure to soak up some inspiration from this group of people.
My friend Lisa Corduff does this really well, sharing little snippets from her family life, with the occasional recipe and other tidbits that are very relatable to women with kids, living in the burbs (I say that as one such individual myself). Then there’s the ultimate ‘Friend Next Door’ Jennifer Garner who needs no introduction. Plus, people like the Home Edit have managed to combine the ‘Friend Next Door’ vibe with the ‘I’ve Worked This Out, Now Let Me Teach You’ with aplomb.
NB: If you have an ideal community that includes a lot of mums/moms, this is a good vibe to lean into.
In the interests of not making this a 7,000 word post, I’ve obviously left out many categories, including one of my personal favourites; Nerdy! (Hello to all #bookstagram peeps.)
Some of the other categories include:
And of course, there’s plenty of blending between the groups as well as the hybrids (think ‘Change The World’ meets ‘Friend Next Door’ or ‘All About Women’ meets ‘It’s All About the Vibe Baby’).
The categories aren’t hard and fast, so don’t get too caught up in trying to fit yourself neatly into a box. They’re designed to give you a sense of where people are playing in the social media landscape and what they’re doing there.
If you’re unsure where you belong, or want to further refine your brand, here are some journalling prompts to help clarify your thinking:
Feeling nervous about really stepping up and letting people see you and your vibe?
We’re hosting a free four day visibility challenge starting 16 August 2022. Find out more and register to join us right here.
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