6 steps you can take to start prioritising promotion in your business

‘I sabotage myself by not being visible online, not promoting myself, not emailing people, not blogging, not doing anything that exposes me to criticism or the possibility of getting it wrong.’

I see some variation of this statement almost every week in spaces filled with female entrepreneurs operating online. The person posting always sounds distressed and like the whole thing is really personal to her. Like she’s the only one who is acting this way.

The thing is, she’s not alone and if you recognise yourself in this behaviour, you’re not alone either. We all have these fears. They arise from conditioning which says, ‘First and foremost, be sure to please other people, don’t offend anyone, don’t rock the boat, don’t be too radical or different.’

After years of being conditioned this way for decades, we then step into the entrepreneurial space and wonder why it all feels so challenging. … [Read More...]

This visibility myth can make or break your business

‘Build it and they will come’ is a mantra that’s played subconsciously through so many people’s mind since the release of ‘Field of Dreams’ almost 30 years ago. (God, that makes me feel old.)

As a student of the law of attraction and a person who spent many years averse to marketing, I’ve always found this idea very appealing. What if I could just focus on creating something and then rely on the quality and value of my work to attract the audience?

Some variation of this thought occupies the mind of many creatives. It’s rampant in the arts where your value is measured by the quality of your work rather than the commercial success of it. In fact, in some artistic communities, commercial success is taken as proof that you’re not a quality artist.

(By the by, what a load of crap that is. When I find myself falling … [Read More...]

I’ll be more visible when…

One of the greatest hurdles to visibility I’ve seen in my own business and in my students is the idea of holding off on visibility. “I’ll be more visible when I lose weight, when I’ve had my hair done, when I get a better office to make videos from, when I have more time, when I have more money.”

We do this in a whole raft of areas in our life right? I’ll make more money when… I’ll write that book when… I’ll live my dream life when…

This week I found another really subtle delay tactic that’s been keeping me from being more visible. I saw it in light of a fairly big blow up on social media around the launch of Danielle LaPorte’s new program. If you don’t know Danielle, she’s a personal development teacher most well known for the creation of the Desire Map. Recently she released … [Read More...]

Money Bootcamp Review

Thinking about doing some work around your money blocks?

As an entrepreneur, I’ve had to work on two sets of blocks to really grow my business; my money blocks and my visibility blocks.

That’s why I partner with Denise Duffield-Thomas each year to promote her Money Bootcamp.

Denise is opening the doors for a live round of Bootcamp soon. Here’s my take on why it’s a program you need to have in your life.

IT’S AN INSIDE/OUT APPROACH TO SOLVING YOUR MONEY PROBLEMS

In my business I don’t take action until I’m sure that my inner and outer worlds are in alignment. I really value my time and one of the things I’m really reticent to do is to waste it.

When you try to take action without clearing out your inner blocks first, you waste massive amounts of time. Certainly weeks and months, often years.

It’s probably the thing … [Read More...]

Six signs you’re not prioritising money in your business

If you’re having financial problems in your business, there are so many steps you can take to be sure you’re making revenue generation the priority it needs to be in order to keep you afloat. Here are six quick things to check:

1. MAKE SURE EVERYTHING YOU HAVE FOR SALE IS ACTUALLY ON YOUR WEBSITE

Often you’re not making enough money because you haven’t put all of your products and programs on your website for people to buy them. It sounds obvious but take a few moments to look at your own suite of products and services. Are they all on your virtual shelves or are the shelves a bit bare?

2. MAKE SURE YOUR PRICES ARE CLEAR

Now that your shelves are full, the next thing to check is whether the way to purchase your products and services is obvious to visitors. Perhaps you’ve had the problem of being … [Read More...]