Business | The School of Visibility

Staying safe as you become more visible online

Content notes:

This article references child pornography, trolls and threats to personal safety.
Please be aware that if you have a history of domestic or family violence, this post has not covered the type of safety considerations you need to take into account as you grow your online business. That will be covered in the future in a separate post.
And finally, if you have a history of trauma or PTSD there are other considerations to take into account when growing your visibility online. Again, these issues are not covered here but will be addressed in a future post.

Tim Ferriss wrote a piece recently about the downside of fame. For most people who feel some fear when they think about visibility, the article may confirm your greatest fears and reinforce a story you’re probably familiar with which is that visibility is not worth the effort.

But given how … [Read More...]

Blue ocean visibility

Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 6 in that series.

Pick up all the chapters here.

A blue ocean strategy is a concept outlined in the book ‘Blue Ocean Strategy: How to Create Uncontested Market Place and Make the Competition Irrelevant’ by W. Chan Kim and Renee Mauborgne’.

In short it invites business owners to consider how to shift from operating in a red ocean (red oceans represent all the industries in existence today) to a blue ocean (blue oceans representing the unknown market place). The rationale being that when you operate in a blue ocean, you do things so differently to the people in your industry that you effectively eliminate competition entirely.

This is only going to become more and more important as it becomes easier and easier to build an online … [Read More...]

The Visibility Compendium, 2019 (part 2)

Before we dive into all the great things we have in store for you in 2020, we’re wrapping up 2019 with some more big themes:

the courage to speak,
visibility in business,
visibility blocks,
women’s empowerment.

Scroll down and read on!

The courage to speak

Failure to act

I’ve watched women step away from me as I’ve offered a contrary perspective in a group conversation. I’ve seen women huddle in circles and bitch about my forthrightness. I’ve had women physically turn their backs on me and encourage others, through their tone, to keep the conversation ‘light and fun’.

Next time you see a woman speaking up please don’t be one of those women. That’s not sisterhood. That’s upholding the patriarchy.

Don’t let her stand there on her own. Let other people know that you agree with her. That you’re with her.

Because you are going to benefit from her battle

… [Read More...]

The Visibility Compendium, 2019 (part 1)

In 2019 we traversed a lot of visibility ground here at the School of Visibility blog! As the year draws to an end, we wanted to share some of the highlights with you, to set you up for your most visible 2020. Some of the big themes we covered in the first half of 2019 included:

visibility blocks,
visibility in business,
creating a visibility strategy,
the kyriarchy and visibility,
the courage to speak up, and
self care and visibility.

Scroll down and read on!

Visibility blocks

Three stories we tell ourselves that stop us from speaking up

In this article we cover three big stories you might have been telling yourself that have sabotaged your visibility efforts.

Here’s a snippet;

When this happens to me, I notice the story, give myself some time to relax into it, and then remind myself that it’s ok to have nothing to say. The

… [Read More...]

Spreading the word

Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 6 in that series.

Pick up all the chapters here.

Once you have a platform of your own, you’ll want to bring as many of your ideal clients and customers to that platform as possible.

To do that you can show up on other people’s platform, offer information that’s valuable to their community, and, as part of that process, share information about where people can find you if they want to dive more deeply into your work.

For that approach to work best, it’s beneficial to have a free offering you can direct people to if they want to know more about your work. The more closely aligned the free offering is to the topic you’ve been discussing, the higher the probability of converting people from interested … [Read More...]