If you want to grow your business, don't do this

If you want to grow your business, don’t do this

When you run your own business, you get a different sort of feedback than you do when you work for someone else. As an employee, your boss can be explicit about what’s expected of you and what’s not, and as long as you’re happy to operate within those boundaries, things are relatively smooth sailing.

As a business owner though, things are not quite as linear. Your feedback comes from your customers and clients IF you survey them regularly.

It also comes after a launch where people have either bought from you or they haven’t. You can definitely acquire some data from that experience, although how to interpret the data can be tricky.

And of course, you have indicators like how many people are subscribing and unsubscribing to your emails, or following you on socials, or visiting your website.

In between all of that is a lot of space which means … [Read More...]

Ordinary, extraordinary lives

During the holiday break I deliberately spent a good bit of the holiday period away from my computer and social media and soaked up the pleasures of the non-digital world. During that time, an old friend of mine died, and it gave me great pause. I spent a lot of time thinking about his life. About what an ordinary, extraordinary life he’d had. He was a beloved husband and father of two small children, he was a nuclear physicist, and he was a guy who loved music, camping, and being with his friends. Although he’d achieved a lot in his life, it was his humility, his thoughtfulness and all his small kindnesses over the years that really stayed with me.

At that time I was also listening to season 3 of the podcast Serial (an excellent, and often distressing, piece of long form journalism about the criminal justice system in … [Read More...]

Stepping into fearlessness

It’s been a while since we released a new class. And this one, I’m really excited about, because it goes to the heart of the key to a really significant breakthrough I had on my own visibility journey; clearing the persecution imprint.

The persecution imprint is an energetic pattern passed down generation after generation which serves the purpose of keeping persecuted groups – in this case women – small, quiet and less powerful than they otherwise would be.

In the Western world, the persecution imprint really made its mark on women during the witch hunts. After 400 years of burning us at the stake, the message had well and truly been embedded in our DNA; being seen to be different, to be vocal or controversial, to do or say anything that was inconsistent with the philosophy of Church or State might cause trauma at best, or torture and death … [Read More...]

Visibility can be sooo hard sometimes

For years I did no outreach in my business. By outreach I mean reaching out to influencers, connecting with people who were further along the entrepreneurial path than me, putting myself forward for interviews, pitching myself to media or conference organisers.

I said yes if things came my way – and because of my visibility personality they did – but I never went looking for them because it all felt like too much hard work.

I felt uncomfortable about putting myself forward with thoughts of ‘I’m a nobody, why would they be interested in me?’
I felt pushy, like others would judge me for stepping forward and presuming a place at the table when I hadn’t been explicitly invited. (By whom? I’m not sure. There is no official invitation to the table of entrepreneurial success. You invite yourself.)
I felt like I should learn more first. That I should perfect

… [Read More...]

Feminism and the daughters of the Goddesses

The last couple of weeks have been a beautiful ride for me. I’ve been drawing together many threads of my business life, connecting parts of myself that I could never see the connection between, weaving them into one powerful integrated whole.

I haven’t known how to speak about it so I’ve stayed silent, waiting for the words to find me.

Today, here’s what’s waiting to be shared; we are living during the rise of the feminine and this is not a process that happens outside of us. It’s being built out firstly within us, and then it will be expressed in the world. This rising requires the participation of all. As each woman steps into the full power of her being, the feminine becomes more whole, visible, and luminous.

To take that journey we have to be willing to see the dark spots, the shadows, the ugly realities.

We’ve been … [Read More...]