Last week I shared two core numbers to track when it comes to being visible in your business.

I also mentioned two things that might stop you from running toward data, romcom style and gathering up those precious numbers in your arms like a long lost lover:

• you’re more of

Perhaps you’ve taken courses, watched videos, and/or listened to podcasts talking about the importance of tracking your numbers in business. And you’ve nodded along and then… done nothing.

I know I have.

Part of the reason for this is that at my core I’m much more of an alphabet kind … [Read More...]

Over the last few years I’ve seen a lot of people asking how to build a business without social media. 

I absolutely see the appeal. Social media can be an ugly and/or triggering place. It can feel like your efforts aren’t always netting the results you’re hoping for. And still, … [Read More...]

Every brand and every social media account has a vibe, whether they’re conscious of it or not. Some people are actively cultivating that vibe and others are unclear about exactly what they’re trying to portray (let’s call that the ‘confused vibe’).

Below are a few groups you might want to … [Read More...]