One of the reasons you might struggle with being seen and heard in the world – particularly as a business owner – is the lack of a visibility strategy. A visibility strategy is the approach you’re going to take to ensure you’re visible to the people you’re here to reach. It considers how and where you’ll connect with them and what you’ll talk to them about. It supports you to grow your business by ensuring that a large enough group of people know about you, and buy from you, to keep the business healthy and profitable.
If you have a communications strategy, you may be wondering whether a visibility strategy is absolutely necessary. That depends on how extensive your communications strategy is. Visibility strategies and communications strategies are business besties and it’s entirely up to you whether you clump them together in one document, break them up into two complementary … [Read More...]