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Choosing the right brand for you

Personal or business brand

In order to be visible in the world and build awareness about your work, in an effective way it’s useful to know firstly, which type of brand you’re building; a personal, business or hybrid (personality driven) brand. Each type of brand builds awareness of itself in a slightly different way [Read More...]

Your visibility Strategy part 3 (connection)

simple visibility strategy

To develop and refine your visibility strategy, you’ll need to be able to answer these three questions: 

  1. Are people aware of your business, brand or work?
  2. Do they perceive value in what you have to offer?
  3. Do they feel connected to your business, brand or work?

Today we’re focusing on … [Read More...]

Your Visibility Strategy part 2 (value)

simple visibility strategy

To develop and refine your visibility strategy, you’ll need to be able to answer these three questions: 

  1. Are people aware of your business, brand or work?
  2. Do they perceive value in what you have to offer?
  3. Do they feel connected to your business, brand or work?

Today we’re looking at … [Read More...]

Developing your visibility strategy part 1 (awareness)

simple visibility strategy

Visibility is a core component in the success of every business. That doesn’t mean however, that every business owner relishes being visible.

That’s why I set out to develop a simple, repeatable process for creating and reviewing your visibility strategy.

I know you have many things to attend to in … [Read More...]

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Feeling invisible as a business woman? Learn the six steps you need to take to share your brand and your message with the world.

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