Business | 2/15 | The School of Visibility

Creating a platform

Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 4 in that series.

You’ll find the rest of the series here.

In this chapter – chapter 4 – in our series on creating a visibility strategy, we’re focusing on visibility opportunities. Specifically the platforms we create from which to then share our work. In Chapter 5 we’ll talk about tapping into other people’s platforms and in Chapter 6 we’ll talk about promoting our work and our platform once it’s established.

As a business woman, a creative, a social justice warrior, or a coach it’s imperative that your visibility efforts link to some kind of platform. A landing place for people who want to know more about you. Your platform showcases your ideas, your philosophy, your unique approach. It tells people why they should gravitate to you … [Read More...]

Blocks to creating a visibility strategy

Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 3 in that series.

Pick up all the chapters here.

Thus far in the series we’ve considered your deeper why for creating a visibility strategy, as well as the resource commitment you’re willing to make when it comes to implementing your visibility strategy. Before we dive into the various visibility opportunities there are, and which suits you best, let’s address the elephant in many a room; visibility blocks.

Visibility blocks can show up at many different stages in the planning and implementation of a visibility strategy. So when we take our students through our visibility planning process in detail, we include block clearing at multiple stages.

For now, it’s important to take some time to review some of the stories you have about visibility that might be … [Read More...]

The Visibility Compendium, October 2019

In October we started a long form series for women who want to take strategic action around being visible in the world. We looked specifically at the first two stages of building a visibility strategy; your intention and commitment. We also read and listened to some fantastic work on women, men, work and parenting; the notion of hysteria; and speaking up about sexual assault. Oh, and there’s a mind boggling example of mansplaining we saw on IG that you won’t want to miss. Pull up a chair, grab a cup of tea, and check it out all below!

FROM THE BLOG

Establishing Your Visibility Intention
[Topics: visibility | business | strategy and planning]

‘…in order to get clear on your intention, it’s essential you can answer these two questions;

Why do you want to be visible? What do you want to achieve by being visible?

To answer these questions, you

… [Read More...]

Your visibility commitment and your core desired feelings

Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 2 in that series.

Pick up all the chapters here.

Visibility commitment

This week we’re getting more operational with our investigations and confirming that you’re committed to realising your visibility intention.

Realising that intention involves a combination of visualising what you want to achieve and then committing the resources you have available to bring that to fruition. So, once you’ve established your intention, it’s important that you take some time to establish how much of your time, money, brain power, skills, and any other resources you have at your disposal, you’re willing to commit to realising this intention.

The specific question to ask yourself is;

What resources will I commit to ensure I realise my visibility intention?

Here are some examples of how you might quantify … [Read More...]

Establishing your visibility intention

Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 1 in that series.

Pick up all the chapters here.

One of the reasons you might struggle with being seen and heard in the world – particularly as a business owner – is the lack of a visibility strategy. A visibility strategy is the approach you’re going to take to ensure you’re visible to the people you’re here to reach. It considers how and where you’ll connect with them and what you’ll talk to them about. It supports you to grow your business by ensuring that a large enough group of people know about you, and buy from you, to keep the business healthy and profitable.

If you have a communications strategy, you may be wondering whether a visibility strategy is absolutely necessary. That depends on how … [Read More...]