Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 4 in that series.
In this chapter – chapter 4 – in our series on creating a visibility strategy, we’re focusing on visibility opportunities. Specifically the platforms we create from which to then share our work. In Chapter 5 we’ll talk about tapping into other people’s platforms and in Chapter 6 we’ll talk about promoting our work and our platform once it’s established.
As a business woman, a creative, a social justice warrior, or a coach it’s imperative that your visibility efforts link to some kind of platform. A landing place for people who want to know more about you. Your platform showcases your ideas, your philosophy, your unique approach. It tells people why they should gravitate to you … [Read More...]