Visibility is a core component in the success of every business. That doesn’t mean however, that every business owner relishes being visible.
That’s why I set out to develop a simple, repeatable process for creating and reviewing your visibility strategy.
I know you have many things to attend to in your business. I know that visibility is just one of them. I also know how overwhelming it can be to wade through all the different options for being visible and decide which are right for you.
NB: I’ve created a full mastermind experience to support female entrepreneurs with getting this all sorted inside their businesses which you can check out right here. And while you’re contemplating that, let’s cover off some of the basics of developing a visibility strategy.
Here at the School of Visibility our visibility strategy approach covers three areas; awareness, value, and connection.
To develop and refine your visibility strategy, you’ll need to be able to answer these three questions:
- Are people aware of your business, brand or work?
- Do they perceive value in what you have to offer?
- Do they feel connected to your business, brand or work?
Over the next few weeks, I’ll share a series of journaling questions to ask yourself in order to answer these questions confidently.
Traffic sources for a business include:
- Organic search (search engine optimization aka SEO)
- Social media (organic or paid)
- Advertising (paid traffic, be it online or in local, regional, or national publications)
- Speaking gigs
- Word of mouth
- Networking events
- Email marketing
- Content marketing
- Trade shows and exhibitions
- Live streaming
- Audio rooms (eg; Clubhouse, Spotify)
- Industry specific platforms and apps (eg; Insight Timer for meditation and yoga teachers)
- Shows (YouTube, podcasting)
- Apps (your own or someone else’s that you’re featured on)
- Guest blogging (eg; on a writer’s platform like Medium or an industry specific blog)
- Partnerships and joint ventures
- Running webinars, summits and challenges
- Guest interviews (on other people’s shows)
- Forum marketing (eg; FB groups, Telegram, or Slack groups)
- Traditional media and public relations (press releases, television, radio)
- Connecting with influencers (interviewing them, partnering with them, working for them).
NB: This is part 1 in a 3 part series. Check out the rest of Your Visibility Strategy series right here.