Here’s a question for you. (It’s one I ask myself when my visibility efforts are feeling a bit meh.)
The question is this; what am I doing differently to everyone else in my industry?
Obviously, there’s a time in every career where the most important thing to focus on is understanding and mastering industry standards. There’s so much collective knowledge in every industry and it’s imperative to draw from that when you’re new to that space.
But that period doesn’t last forever. Eventually, you’ve learned enough to step out of that period of initiation, or really active learning role.
Then you’ll be ready to step forward as a leader. As a new voice or a change-maker. (Incidentally, becoming a change-maker is the third phase in the Visibility Rites of Passage which you can learn more about here.)
When you’re becoming a change-maker, the question of difference is essential to sit with. You don’t need to be wildly different and you don’t need to be doing 100 things differently to everyone else. You just need to be unique in some way.
Your uniqueness might be expressed through:
So, that’s my invitation for you to ponder this week; what are you doing differently from everyone else in your industry? Or what could you be doing differently?
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