Today we’re talking about marketing and sales and the fear that so many wellbeing practitioners and creatives have about selling themselves, about selling out, about entering into a commercial environment at all!
I know this concern intimately. I had no knowledge of marketing when I first started my business and I avoided it like the plague. I took the ‘spiritual girl with her head in the clouds’ route for a while, just hoping that my good vibes would be enough and I wouldn’t actually have to…. you know…. tell people about my services and products and how fabulous they are.
Truthfully that works to a point. You may not starve on that approach but you certainly aren’t going to be feasting either and if you’ve dreams of making a big and positive impact in the world, you are going to have to overcome your fears at some point. Fears of being seen, of being judged, of being misunderstood.
I’ve heard a lot of the wisdom that’s out there about sales and marketing – that it’s your obligation if you’ve something important to share with the world – and I agree with that and still I think that if you’ve been immersed in the spiritual world for any length of time, that’s probably not going to be enough to cut through some of the spiritual baggage we all take on. So my advice today is specifically for people who want a deeper, soulful understanding of what marketing and selling is really all about.[Tweet “Separating yourself from commerce is a means of separating yourself from the divine”]
In the video I speak specifically about three things:
- Why excluding an aspect of commerce is in fact, a means of separating yourself from the divine
- The most important aspect of marketing – you might be surprised to learn what it is
- Why removing money from the equation of sales (as some seek to do) doesn’t change matters one iota.
As always, after you watch the video I’d love to hear from you in the comments below the post; what’s your biggest take away from today’s episode and what action are you going to take as a result?