If you want to grow your business, don't do this

If you want to grow your business, don’t do this

When you run your own business, you get a different sort of feedback than you do when you work for someone else. As an employee, your boss can be explicit about what’s expected of you and what’s not, and as long as you’re happy to operate within those boundaries, things are relatively smooth sailing.

As a business owner though, things are not quite as linear. Your feedback comes from your customers and clients IF you survey them regularly.

It also comes after a launch where people have either bought from you or they haven’t. You can definitely acquire some data from that experience, although how to interpret the data can be tricky.

And of course, you have indicators like how many people are subscribing and unsubscribing to your emails, or following you on socials, or visiting your website.

In between all of that is a lot of space which means … [Read More...]

Stepping into fearlessness

It’s been a while since we released a new class. And this one, I’m really excited about, because it goes to the heart of the key to a really significant breakthrough I had on my own visibility journey; clearing the persecution imprint.

The persecution imprint is an energetic pattern passed down generation after generation which serves the purpose of keeping persecuted groups – in this case women – small, quiet and less powerful than they otherwise would be.

In the Western world, the persecution imprint really made its mark on women during the witch hunts. After 400 years of burning us at the stake, the message had well and truly been embedded in our DNA; being seen to be different, to be vocal or controversial, to do or say anything that was inconsistent with the philosophy of Church or State might cause trauma at best, or torture and death … [Read More...]

I’ll be more visible when…

One of the greatest hurdles to visibility I’ve seen in my own business and in my students is the idea of holding off on visibility. “I’ll be more visible when I lose weight, when I’ve had my hair done, when I get a better office to make videos from, when I have more time, when I have more money.”

We do this in a whole raft of areas in our life right? I’ll make more money when… I’ll write that book when… I’ll live my dream life when…

This week I found another really subtle delay tactic that’s been keeping me from being more visible. I saw it in light of a fairly big blow up on social media around the launch of Danielle LaPorte’s new program. If you don’t know Danielle, she’s a personal development teacher most well known for the creation of the Desire Map. Recently she released … [Read More...]

Lessons from going viral (part 2)

A while back I wrote part 1 of the lessons I learned from going viral. Initially I intended to write part 2 directly afterwards. But as I sat to write it I found that the words wouldn’t come. My thoughts were a jumbled mess. I couldn’t work out exactly what I wanted to say. So I stopped. (Because I’m an introvert and I like to clarify my thoughts before I express them.) So here we are with part 2; the other lessons I learned from going viral.

BE VULNERABLE AFTER THE FACT

The piece I wrote is extremely vulnerable. It strips you bare of the bullshit narrative that surrounds motherhood and reveals a raw and ugly truth that lies at the heart of many women’s experiences. I wrote that piece in the early hours of one morning, typing away on my phone after breastfeeding my son. The rest of the … [Read More...]

Self-doubt? I’m the poster child

Lately I’ve been thinking about self-doubt and the role it’s played in my own life.

There’ve been many times over the years when I’ve been sure I’ve been taken hostage by an alternate version of myself. One that’s racked with self-doubt. One who literally drives herself crazy with, ‘Should I or shouldn’t it? Is this right for me or is this wrong for me?’

Over the years I’ve come to realise that the reason I’m so good at self-doubt 😉 is that I’m very good at seeing both sides of an argument. I’m also good at debate. It’s a quality that was in fact, hugely helpful in the legal profession.

It can also be helpful in business. Here’s how; doubtful/risk averse people are very unlikely to run a business into the ground. They’ve probably seen potential risk well in advance of it actually impacting on the business, and they’re likely … [Read More...]