What would your business look like if...

What would your business look like if…

What would your business look like if it fully embraced the values and energy of the feminine? That’s the topic du jour in this audio recording.

Here’s a snapshot of what you’ll find;

The invitation is to drop stereotypical, very limited understandings of gender (based on societal roles we’ve been playing for centuries), and come into a new way of thinking and being in the world. The businesses that understand this and that harness the power of the authentic masculine and feminine will be the ones that shine in the 21st century.

To get there you have to first understand that we come from a space of judging the feminine.

The consequence of being in the perverted masculine model we’ve been operating under has been an obsession with the mind, with push, and force and making it happen and success at all costs. There’s been a dehumanising of those of … [Read More...]

What is patriarchal conditioning?

This is all about patriarchal conditioning and how it might be affecting you as a woman, particularly with regard to speaking up and being seen and heard in the world. NB: The topic of patriarchal conditioning could be a whole book or PhD in and of itself so consider this just a short introduction.

To begin to understand patriarchal conditioning, it’s easiest to think about social conditioning and the ways you’re affected by the society you live in.

Start with the community you grew up in. It had a set of rules and expectations about how you behave, show up for one another, who gets a say, who doesn’t, who’s valued and who’s not. Most children absorb all of that without anyone critiquing it for them, which means they simply take on those ideas as ‘normal’ and assume that’s just the way life is.

If you don’t ever take the … [Read More...]

Self care when speaking up

Self care is hugely important when you’re speaking up regularly in your business, your industry, in your domestic life, or at work. Without good self care practices, speaking up can be stressful, induce anxiety, and generally cause mental distress.

So here are five tips for self care when speaking up:

1. Make sure you’re supported

Support can look like a lot of different things.

Firstly, ensuring you have people around you who have your back no matter what, or people in your industry who are going through similar experiences, is critical. Having those relationships is going to make you happier anyway so this one is a bit of a no brainer. (Which incidentally, is why we offer live, mastermind rounds of A Visible Woman – so you can build those type of connections for life.)

Nutritionally – upping your game in this regard, provides you with so much support. The … [Read More...]

Blocks to growing traffic and building connection and authority

Last week I spoke about the three areas to focus on in your visibility strategy in order to grow your brand: traffic, connection, and authority.

This week we’re exploring the visibility blocks that might arise in relation to each.

It’s so important to understand that different blocks arise in relation to different focus areas. Seeing is the first and vital step. Because once you’ve seen them, you can actually clear them. Until that happens though, you’re stuck trying and trying to achieve results, frustrated that things just don’t seem to be working for you although you’re not sure why.

Here are just some of the types of blocks that can arise:

TRAFFIC

Stranger danger! If you were ever taught to be wary of the world, to distrust strangers – and there were probably very good reasons for you to be taught that as a child – as an adult, they … [Read More...]

How to ‘Marie Kondo’ your visibility strategy

As an entrepreneur, an important question to ask yourself is, ‘Do I have a visibility strategy and does it bring me joy?’ If yes, fantastic – no need to read on! If no, here are three areas you can focus your visibility strategy on:

Traffic
Connection
Authority

First up is deciding which is most important to your business right now.

TRAFFIC

If you need more people knowing about you (more ‘eyeballs on your work’ is the colloquialism), then traffic is the one to focus on. You may have spent a lot of time building a connection with your community but if your numbers are capped then traffic is the area to focus on.

All of the actions that falls out from this strategy relate to bringing more people to your website or shop front if you run a brick and mortar business. Things like SEO and improving your visibility in … [Read More...]