Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 9 – the final chapter – in the series.

Pick up all the chapters here.

In this chapter we’re focused on promoting on social media. There are so many social media platforms and people always seem to be looking for the silver bullet when it comes to where to focus their attention. Here’s the thing to know about that; they’ll all work if you show up consistency, clear on your purpose and message.

So the best thing to do is choose a platform and then stick with it until it works for you.

Here are some questions to help you choose where to direct your attentions:

1. Where are my people? Where do they most like hanging out or interacting with one another?
2. How do I like to engage with them? In 280 characters or less? Using imagery? In longer form conversational style?
3. Which platform do I enjoy being on? (This is very important to ensuring consistency with your efforts)
4. Which platform is consistent with how I want to feel? (Check your core desired feelings for details around this)
5. How will I ‘blue ocean’ my social media strategy? Both in terms of how I’m showing up on my social media pages or groups and how I’m showing up in other people’s spaces?
6. Where are some of the bigger players in my industry hanging out and is there a way for me to connect with them or offer value to the community they connect with there? (This might involve being interviewed in an fb live with someone who has a large following, becoming an administrator in their group, or it might involve an IG takeover – where you ‘takeover’ someone else’s IG account for the day)
7. Do I want to do traditional style posts on the platform or use their live streaming facilities or both?
8. How does each platform fit within my broader visibility strategy? If for example, running Facebook ads is part of your visibility strategy, then it makes sense to build a strong presence on Facebook. If you’re building a You Tube channel then Google ads are a good complementary fit.

Drawing things a close

So that draws to a close our investigation around how to create a visibility strategy. Here’s a short recap:

1. VISIBILITY INTENTION: Ask yourself why you want to be visible and what you want to achieve by being visible.
2. VISIBILITY COMMITMENT: Ask yourself what resources you’ll commit and how you want to feel as you’re working toward your goal.
3. VISIBILITY BLOCKS: Explore some of the key the limiting stories you might be telling yourself about visibility.
4. VISIBILITY PLATFORMS: Review the three big platforms you can use to communicate with your community.
5. DRAWING PEOPLE CLOSER: Bring your people closer to your and your brand by creating an opt in offer and staying in regular email contact.
6. YOUR VISIBILITY PERSONALITY: Understand the enneagram and how it impacts on your visibility strategy.
7. VISIBLY DIFFERENT: Work out how you can be blue ocean with your visibility efforts.
8. OTHER PEOPLE’S PLATFORMS: Make connections and add value on other people’s platforms.
9. PROMOTING YOURSELF ON SOCIALS: Remember to shop up where everyone is hanging out!

What we haven’t covered in this series are integrating the strategy into your business operations and tracking your efforts so you know what’s been successful and what needs tweaking and refinement.

If you’d like support with that, and with pulling your strategy together in a way that’s most effective for your business and circumstances, that’s what we can help you with inside the School of Visibility. Come on over here and learn more about our curriculum and join our waitlist so you can be notified when we next open the doors.

I hope you’ve enjoyed this series and if you know of others that would benefit from the information, please send them over to this page so they can dive in themselves.