Keeping up with social media marketing

Visibility Issue

Keeping up with social media marketing can be challenging. At times it can feel overwhelming. And while some might argue that being on social media is optional for a business, that tends to be true only for businesses that have another visibility path established. This might mean for example that the business owner is a well-known author, a television personality, or that they have a strong presence on the speaking circuit.

For the large proportion of small businesses, social media provides an incredible opportunity to connect with large swags of potential customers and clients in a way that was unheard of prior to the arrival of the internet.

To take advantage of this opportunity, without feeling like you’re eternally stuck in content creation mode, you’ll want to set up a social media content creation system. That’s what we’re exploring in this visibility recipe.

Recommended Action

To create a social media production system, you’ll want to start by asking the right questions. This will help clarify what you’re trying to create in the first place.

Once you’re able to answer these questions, you’ll want to move to the nuts and bolts of the production process. I find it useful to have a flow chart in front of me to track the different elements of the process (rather than trying to hold all the pieces in my head). That way I can identify the tasks that are mine, assign other tasks to team members, and have a clear sense of the development process of every piece of content.

With this in mind, you might wish to take the production process system outlined below, pop it into your project management software of choice (we like Trello here at the School of Visibility), and assign tasks and set due dates accordingly.

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