EXHAUSTED BY THE 'THROW SPAGHETTI AT THE WALL AND SEE WHAT STICKS' APPROACH TO MARKETING YOUR BUSINESS?
I hear you. It's exhausting and doesn't actually work.
Plus, it's awful for your nervous system. It keeps you on a hamster wheel of content creation, always alert to the 'next big thing' and worried you might be missing out if you don't start dancing, lip-synching, or recording yourself pointing and smiling, just like everyone else.
SURELY THERE'S A WAY TO BE VISIBLE THAT FEELS NATURAL TO YOU AND THAT ACTUALLY WORKS?
WOULDN'T IT BE NICE IF YOU COULD COMFORTABLY IGNORE WHAT EVERYONE ELSE IS DOING AND JUST FOCUS ON YOUR BUSINESS AND PEOPLE?
Following what everyone else is doing is only going to get you so far.
Eventually you're going to have to find a way to be visible that works best for you.
Any of this sound familiar?
01. Confusion
There are so many people telling you their way is the best way to grow your business.
What you need is someone to help you wade through the information to determine what's right for you.
02. Overwhelm
With so much information to hand, it's difficult to make clear decisions because it's all just so overwhelming.
What you need is someone to help you understand what you can confidently ignore or say no to.
03. Visibility Mismatch
Trying other people's visibility tactics without taking account of what comes naturally to you, leaves you feeling awkward and cringey.
What you need is guidance around finding your best way so you can lean into that with confidence.
INTRODUCING
The Visibility Strategy Kit
A simple, easy-to-follow approach to creating and implementing a visibility strategy.
Sometimes you need someone to take you step by step through the things you need to think about, and the decisions you need to make, without sitting through Zoom calls or joining another community.
ENROL NOW
The Visibility Strategy Kit is for you if you like following step by step processes to clarify your thoughts and identify your next right actions.
If you've seen lots of marketing advice but have never been sure what to listen to and what to ignore, the Visibility Strategy Kit will help you.
If you're looking for support in corralling your ideas into something clear, effective and sustainable, the Visibility Strategy Kit is for you.
What you'll get
The course is delivered on a private membership site with one lesson a day relating to the three core elements of visibility: awareness, value and connection.
Each lesson relates to one critical topic and you'll be invited to reflect, make decisions, and take any relevant action.
In this way, by dedicating just 20 minutes a day, you'll find yourself building your visibility strategy with ease.
At the School of Visibility, we believe in breaking down big tasks into very manageable bite-sized pieces to achieve your goals without any stress or overwhelm. That's the approach you can expect inside the Visibility Strategy Kit.
LET'S START BY BUSTING SOME VISIBILITY MYTHS
▪︎ PROMOTING YOUR BUSINESS DOESN'T HAVE TO TAKE UP YOUR ENTIRE WORKING WEEK.
▪︎ YOU DON'T HAVE TO BE EVERYWHERE ALL THE TIME.
▪︎ YOU DON'T NEED TO JUMP ON EVERY NEW PLATFORM THAT POPS UP.
▪︎ YOU DON'T HAVE TO SHOW UP IN WAYS THAT FEEL WEIRD, RIDICULOUS OR UNNATURAL TO YOU.
▪︎ JUMPING ON THE HUSTLE TRAIN ISN'T THE ONLY WAY TO BE SEEN BY THE PEOPLE YOU'RE TRYING TO REACH.
You'll walk away with...
The three Cs
CLARITY: You'll know how to amplify your message in a way that's both time and resource effective.
CONFIDENCE: You'll have greater confidence to step out and publicly share your work and ideas.
CONSISTENCY: You'll be all set to take consistent steps around being seen and heard in the world.
A clear plan unique to you
You'll uncover ways to be visible that work specifically for you. Plus you'll have a clear plan for how you're going to show up and share your work with the world.
Plus you'll:
Be Able To Go At Your
Own Pace
The Kit is a 45 day step-by-step guide with specific actions to take each day. You can work through that over 45 days or you can stretch it out over 90 or more.
Have Lifetime Access to Material
With lifetime access to the material, you can also go back again and again to any steps you need to revisit.
Topics covered in the kit include:
- The type of brand you're building
- Your traffic sources
- Time, resource and skills assessments of different visibility options you may be considering
- Understanding how to assess value (and become alert to a very common mistake people make when assessing value)
- Establishing alignment between your offerings and your community's needs
- Overcoming messaging challenges and blocks
- Creating brand consistency
- Visibility and community development and more...
THE VISIBILITY STRATEGY KIT IS COMPREHENSIVE, EASY TO FOLLOW, AND SIMPLE TO EXECUTE ON
Once you've created the strategy, you'll be all set to implement it not just once, but seasonally throughout the life of your business.
How It Works
As you grow your business, you'll find yourself bombarded with advice on how to market yourself and your work.
While gathering that information is essential, knowing how to apply it effectively is what takes you from busy and overwhelmed to clear and effective.
The Visibility Strategy Kit doesn’t just give you tactics—it empowers you to think strategically about visibility and craft an approach that works for you, not against you.
01. Step One: personalise
you'll learn how to interpret information about growing your reach and understand how to apply it to your specific circumstances.
02. Step Two: prioritise
you'll learn how to prioritise the information you have and use it strategically. Saying goodbye to overwhelm and confusion.
03. Step Three: progress
you'll start seeing progress and begin directing your resources more appropriately, saving you time and money.
What can I expect after working through the course?
What format does the course come in?
What are the bonuses?
What is the price of the course?
What if I need 1:1 support?
What if the Visibility Strategy Kit is not for me?
I've already learned a lot about how to be visible in business, I'm just not doing it. Will this help?
Still have questions?
Email us at [email protected]
"I love working through things quietly, in my own time, so the Visibility Strategy Kit has been perfect for me. You've given me the tools to work out what will actually work for me and my business."
AMY, CANADA
"Thank you! Your approach to visibility planning helped me to think through things I would have completely ignored or not even known to look at. I feel so much more confident about promoting my business now."
CLAIRE, UNITED KINGDOM
Here at the School of Visibility, we like businesses that are designed holistically.
We know that the best businesses pay attention to both the external steps that need to be taken and the internal work that needs to be done.
Because of this, inside your strategy kit you'll find:
- step-by-step guidance around how to strategically think through the different aspects of how you're going to show up, speaking up and promote your work
- worksheets, checklists and sample plans to pull together everything you've decided, AND the bonuses listed below to help you uncover deeper wisdom and clear out any blocks or fears that arise.
BONUS 1: CLEARING EXERCISE
The Benefits of Staying Small
This clearing exercise will help you clear out any limiting stories that keep you playing small and stop you from playing a bigger game.
ENROL NOWBONUS 2: CLEARING EXERCISE
Reconciling Separate Parts of You
This clearing exercise will help you to identify internal warring parts that might be working against each other as you're trying to be more visible.
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BONUS 3: MEDITATION
Yoga Nidra for Simplicity
This meditation will help to stabilise your nervous system, stop the swirling mind, and become steady so that clarity and focus are able to come to the fore in your business and life.
ENROL NOWBONUS 4: VISIBILITY CHALLENGE
Share Your Story
Learn how to tell stories on your website, in interviews, on socials, and in a variety of formats including timeline storytelling. Uncover the best stories for you to share and build a bank to use now and for many years to come, with our bonus Share Your Story Challenge.
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BONUS 5: LESSON
Talking to Different Audiences
Trying to build a business where your ideal client is one group of people - say children - but the ideal customer (the person paying for your product or service) is someone else eg; their parents? We've got you covered with our bonus on how to build connection and talk to each group simply and coherently.
ENROL NOWBy the end of the program, you'll:
+
Have a clear plan
for how you're going to promote your work, connect with the people who are waiting to hear from you, and provide the kind of value that HAS THEM SAYING 'YES!' to your next offering.
+
Have a repeatable system
you can use over and over SAVES YOU TIME AND MONEY. It helps you to expand your business with ease and build your community purposefully.
+
Claim your unique approach
The Visibility Strategy Kit will help you work out a visibility approach that works best for you so you can do more of that. HELLO EASEFUL, ENJOYABLE GROWTH!
Hi! I’m Samantha, your new visibility coach!
I'm an introverted mum of 2 who's an HSP (highly sensitive person - it's a sensory processing thing) and empath. I've lived with PTSD for many decades and after four years incapacitated with chronic fatigue, I started working online in 2008.
I founded the School of Visibility in 2016 after discovering that sooo many of my clients were excited about creating a business but terrified about anyone finding out about it.
I decided women needed a space to be encouraged to speak up, promote their work, and be more impactful in the world.
I started my professional life as a lawyer and public policy advisor. My final role in government was as the strategic policy director of a whole of government project designed to improve the well-being of Aboriginal people's lives over a 20-year period.
I've also been a finalist in the Telstra Business Awards, and interviewed by the ABC, Sky News, The Age, Australian Yoga Journal, and Sunday Life.
WHEN IT COMES TO VISIBILITY, MOST SMALL BUSINESS OWNERS ARE EITHER:
-
TRYING TOO MANY THINGS.
-
MIMICKING STRATEGIES THAT WILL NEVER BE A GOOD MATCH FOR THEIR NATURAL WAY OF BEING VISIBLE.
-
OVERWHELMED BY ALL THE OPTIONS WITHOUT A CLEAR WAY TO ASSESS WHAT WILL WORK BEST FOR THEM.
AS A RESULT, THEY'RE UNSURE WHICH PATH TO TAKE NEXT AND ARE UNABLE TO DO THE WORK NEEDED TO GAIN MOMENTUM IN ANY ONE APPROACH.
THAT'S WHERE A VISIBILITY STRATEGY BECOMES SUCH AN IMPORTANT AND USEFUL TOOL FOR YOU.
This program is for you if...
▶︎ Are self directed and like a step by step approach to strategy development (making sure you've covered off everything you need to consider when it comes to expanding your reach and building your community)
▶︎ Want to make visibility a priority in your business but haven't been taking the action needed to turn that intention into a reality.
▶︎ Have been inconsistent with your visibility efforts or have been trying to do all the things and you're ready to make some clear decisions about moving forward in a way that is both effective and more easeful.
This program is not for you if...
▶︎ You prefer working in groups and like having a community around you to keep you engaged and inspired
▶︎ You already have a visibility system in place that you're happy with and which is yielding pleasing results
▶︎ Your want a done for you - rather than a do it yourself or done with you - solution to addressing your visibility concerns and challenges.
