Welcome to our series dedicated to answering the question; Do I need to post photos of myself all the time to be successful online?

If you’ve ever had body image issues (and in a patriarchal society, what woman hasn’t?), the tendency in the online world to share photos of yourself all the time is going to bring up visibility issues for you.

If you’re introverted you might feel deeply uncomfortable with splashing photos of yourself all around the globe.

And if you’ve ever suffered any form of family or domestic violence, putting your photo everywhere might be completely out of the question.

So we’ve created a series for you to help work through this vexed topic.

Answer (no. 1): WHAT KIND OF BRAND ARE YOU BUILDING?

If you’re building a personal brand then people like feeling connected to…. the person behind the brand.

If your business is named after you or includes your name in the title, people want to know who you are and what you’re about.

Sharing photos of yourself/your life is a quick way for people to begin to feel like they know you.

And happily in this COVID era, one of the things that’s breaking down very rapidly is the pretence of perfection.

So, if you’re building a personal brand and your inner critic has held you back from sharing more of yourself, know this; now is the perfect time to show up imperfectly.

If you’re building a business brand – think IKEA, Apple etc – you really don’t need to post photos of yourself. You’re not the brand. Your product and your values are.

Q FOR THE DAY; What kind of brand are you building? How aligned is it with the imagery and messages you share?

This post is part of a larger series. You can catch the rest of this series right here.