Welcome to our series dedicated to answering the question; Do I need to post photos of myself all the time to be successful online?
If you’ve ever had body image issues (and in a patriarchal society, what woman hasn’t?), the tendency in the online world to share photos of yourself all the time is going to bring up visibility issues for you. ⠀⠀⠀⠀
If you’re introverted you might feel deeply uncomfortable with splashing photos of yourself all around the globe. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
And if you’ve ever suffered any form of family or domestic violence, putting your photo everywhere might be completely out of the question.
So we’ve created a series for you to help work through this vexed topic.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Answer (no. 1): WHAT KIND OF BRAND ARE YOU BUILDING?⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you’re building a personal brand then people like feeling connected to…. the person behind the brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If your business is named after you or includes your name in the title, people want to know who you are and what you’re about.
Sharing photos of yourself/your life is a quick way for people to begin to feel like they know you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
And happily in this COVID era, one of the things that’s breaking down very rapidly is the pretence of perfection. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So, if you’re building a personal brand and your inner critic has held you back from sharing more of yourself, know this; now is the perfect time to show up imperfectly. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you’re building a business brand – think IKEA, Apple etc – you really don’t need to post photos of yourself. You’re not the brand. Your product and your values are. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Q FOR THE DAY; What kind of brand are you building? How aligned is it with the imagery and messages you share?
This post is part of a larger series. You can catch the rest of this series right here.
