Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 6 in that series.
Once you have a platform of your own, you’ll want to bring as many of your ideal clients and customers to that platform as possible.
To do that you can show up on other people’s platform, offer information that’s valuable to their community, and, as part of that process, share information about where people can find you if they want to dive more deeply into your work.
For that approach to work best, it’s beneficial to have a free offering you can direct people to if they want to know more about your work. The more closely aligned the free offering is to the topic you’ve been discussing, the higher the probability of converting people from interested … [Read More...]