Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 2 in that series.
It’s time to get more operational with our investigations by confirming that you’re committed to realising your visibility intention.
Realising that intention involves a combination of visualising what you want to achieve and then committing the resources you have available to bring that to fruition. So, once you’ve established your intention, it’s important that you take some time to establish how much of your time, money, brain power, skills, and any other resources you have at your disposal, you’re willing to commit to realising this intention.
The specific question to ask yourself is;
What resources will I commit to ensure I realise my visibility intention?
Here are some examples of how you might quantify your resource commitment:
- I’ll commit 5 hours per week to outreach and in that time I’ll connect with my community on socials 5 times a week, be a positive daily contributor in another community where my ideal customers hang out, and pitch myself to 3 bloggers, vloggers, podcasters, or You Tubers (this will depend on who you’re trying to reach as well as the platform you’re building – something we’ll address later in this series)
- I’ll spend $500 a month on advertising to attract my ideal customers to my opt in
- I’ll attend 3 local meet ups each quarter and aim to create 2 genuine relationships that I can grow over the long term.
Remember to keep your visibility intention at the forefront of your mind as you’re establishing your visibility commitment. If you have set a goal to reach a million people in a short space of time, you want to make sure you’re allocating something like 20 hours a week to visibility efforts, not 5. Or that you’re committing $5000+ a month to advertising, not $500.
NB: If you’re working alone, working out your resource commitment is very straight forward. If you have a team, you’ll have a company commitment which will then be tallied up according to the different roles people play.
When you start by getting your intention and your commitment into alignment, what you’re doing metaphysically is integrating the field of infinite possibilities with the material world. Marry these two things and you’ll avoid the experience of declaring what you want and then constantly falling short of it.
NB: If you’re thinking, ‘But I can only commit two hours a week to visibility!” that’s absolutely fine.
Just make sure that:
- your intention is commensurate with what you can realistically achieve in those two hours, and
- if your dreams are really big, that you choose the biggest visibility bang for your buck when it comes to what you’ll do with those two hours.
Finally, as you’re considering the resources you have to commit to visibility, remember that visibility is not just about reaching outwards. It’s also about turning to face your community and engage with them. When you decide how much time, money, or other resources to allocate to visibility each week, remember to balance outreach – stepping out of your comfort zone and meeting new people – with showing up for your community, nurturing them, and being visible to them.
Core Desired Feelings
Core Desires Feelings (CDFs) is a concept created by Danielle LaPorte and outlined in her book ‘The Desire Map: A Guide to Creating Goals with Soul’. It’s a valuable resource for identifying the feelings you want to experience as you’re working toward any goal. On page 51 she advises; ‘Stay anchored into the desired feeling, and open to the form in which it manifests.’
I love that approach to goal setting because it’s premised on the understanding that we set goals with the unconscious or conscious intention of feeling a certain way. In other words, we decide we want to earn more money because we think it will make us feel more content or more important or more secure. If you can begin from a place of contentment, or self worth, or security, then invariably you’ll make different and better choices. Choices that come from a place of fullness and wholeness rather than emptiness and scarcity.
Starting by filling up on the feeling you think the outcome will offer you, means you don’t end up running after things and then find yourself unhappy when the emotional state you hoped for once you achieved ‘the thing’ is fleeting or not there at all.
So, ask yourself; how do I want to feel as I work toward the realisation of my visibility intention? Calm, excited, nature, grateful, wholesome, happy, joyous, prosperous, creative, rebellious, confident?
For many years – when I was unravelling old, unhealthy masculine ways of working – I only set emotional goals in my business. It made for happy business creation and a good deal of flow in my business.
I deliberately didn’t set numeric goals because I knew I was still too hooked into old, unhealthy masculine ways of working. If I set numeric goals I was aware that I’d invariably end up pushing myself or my team and I didn’t want that. I was determined to find a new way of working that didn’t come from that place.
So I stayed connected to how I wanted to feel and made all my strategic decisions from that place.
After a number of years of doing that, when enough of the old, unhealthy masculine ways of working had fallen away, I was able to come to a place of integration, where masculine and feminine approaches could work together.
Now, I find it extremely useful to create goals with input from all aspects of myself; my intuition, my logic and rationality, my heart and my emotional self.
Incorporating intuitive guidance; As we worked on creating each of these aspects of our visibility strategy at the School of Visibility, I was checking in with my intuitive guidance every step of the way.
Each person works differently with the intuitive guidance they receive. I see images and those images give me a clue as to what I should be focusing on. I also hear words and they act in a similar way; pointing my toward the most aligned approach in this moment.
Pouring all of that information into the strategy, as each decision was being made, I also checked in with my body. I breathed deeply and noticed if there was any contraction there or if the breath felt smooth and open. If there was a contraction, I stopped. I dug a little deeper. I did a bit of clearing or asked more questions. What I don’t do was ignore the contraction. I kept working through layer upon layer, getting clearer and clearer until I could breathe easily and in full expansion. Then we’d move on.
Now that you’ve established your visibility intention, commitment, and how you want to feel, you’re set up nicely for the next chapter in this series; blocks to creating a visibility strategy,
Pick up all the chapters in this series on creating a visibility strategy here.