‘Build it and they will come’ is a mantra that’s played subconsciously through so many people’s mind since the release of ‘Field of Dreams’ almost 30 years ago.
As a student of the law of attraction and a person who spent many years averse to marketing, I’ve always found this idea very appealing. What if I could just focus on creating something and then rely on the quality and value of my work to attract the audience?
Some variation of this thought occupies the mind of many creatives. It’s rampant in the arts where your value is measured by the quality of your work rather than the commercial success of it. In fact, in some artistic communities, commercial success is taken as proof that you’re not a quality artist.
(By the by, what a load of nonsense that is. When I find myself falling into that particular quagmire of money and visibility blocks, I remind myself of my favourite author, Jane Austen. To this day, Austen is one of the greatest writers in English literature. And guess what? She’s also still selling books 200 hundred years after her death. So, talent and commercial success can absolutely walk hand in hand.)
The same thought also shows up in spiritual and healing circles. It sounds like this; ‘The right people will find you’.
Guess what? The right people WILL find you. IF they know about you. If they don’t, you’re making it very difficult for them.
Why on earth would you do that? Why would you create such hurdles for them?
Usually we do it for reasons such as;
The consequences of this inner resistance is that you can end up spending all of your time creating and no time promoting your work. And this, my friend, causes massive financial strain in a business and/or leads you to conclude that you just aren’t good at running a business or you’re not ‘supposed to’ run a business.
Here’s the antidote to that habit is to appreciate the fact that promotion is just as important as creation.
Let’s look at six steps you can take to really embed that understanding in your own business operations:
ACTIONS YOU CAN TAKE TO MAKE PROMOTION A PRIORITY IN YOUR BUSINESS
Promotion is an essential element of running a business and every business owner needs to find the approach that works for them. Choose the option that resonates best for you and take your first small step toward embracing the promotional side of running a business.
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At the School of Visibility to prepare you for visibility, or for your next level of visibility.
We'll support you in releasing resistance, clarifying why you want to be visible, and making a plan for how to be joyously and effortlessly visible.
The School of Visibility headquarters are based in Canberra, Australia. We acknowledge the Ngunnawal and Ngambri people as the traditional owners of this land.
We recognise that the land was never ceded. We support the Uluru Statement from the Heart and we pay our respect to Elders past and present.