You’re doing great work. So why does it still feel like no one sees it?

Whether you’re running a small business or leading a community organisation, visibility shouldn’t be so hard.

Instead of feeling findable and clear, it's too easy to feel like you’re spinning in circles - unsure where to focus, overwhelmed by advice that doesn’t fit, and frustrated that the right people still aren’t finding you.

You know your work matters.

Now you just need a visibility strategy that reflects your values, fits your capacity, and helps you reach the people who need what you offer.

What if being visible didn’t mean doing it like everyone else?
What if you could follow a path that fits you - your energy, your goals, your community - and actually helps the right people find their way to your door?

You don’t need a one-size-fits-all solution.
You need a visibility approach that’s grounded in who you are and where you're headed, so you can show up with clarity and confidence.

        

INTRODUCING

The Visibility Strategy Kit

A guided, step-by-step course to help you think strategically about visibility.

With clear prompts and practical examples, you’ll develop a personalised approach that aligns with your goals, your message, and the people you’re here to reach..

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Any of this sound familiar?


01. Confusion

With countless strategies claiming to be the best way to grow your business or amplify your organisation's impact, it's hard to know where to start.

What you need is someone to help you wade through the information to determine what's right for you. 

02. Overwhelm

With so much information to hand, it's difficult to make clear decisions because it's all just so overwhelming.

What you need is someone to help you understand what you can confidently ignore or say no to. 

03. Visibility Mismatch

Trying other people's visibility tactics without taking account of what comes naturally to you, leaves you feeling awkward and cringey. 

What you need is guidance around finding your best way so you can lean into that with confidence.

The Visibility Strategy Kit is for you if you like following step by step processes to clarify your thoughts and identify your next right actions.

If you've seen lots of marketing advice but have never been sure what to listen to and what to ignore, the Visibility Strategy Kit will help you.  

If you're looking for support in corralling your ideas into something clear, effective and sustainable, the Visibility Strategy Kit is for you. 

What you'll get

The course is delivered on a private membership site with one lesson a day (delivered in text and audio format) relating to the three core elements of visibility: awareness, value and connection.

Each lesson focuses on a critical aspect of visibility, guiding you to reflect, make informed decisions, and take actionable steps tailored to your needs.

Some lessons take 10 minutes, others up to 30 - it depends on the day and how deep you want to go.

The important thing is: you don’t need hours and you can move at your own pace. With a small amount of focused time, you’ll be making real progress, one step at a time.

At the School of Visibility, we believe in breaking down big tasks into very manageable bite-sized pieces to achieve your goals without any stress or overwhelm. That's the approach you can expect inside the Visibility Strategy Kit. 

 

READY TO CREATE A SIMPLE AND EASY TO IMPLEMENT VISIBILITY STRATEGY? 

ENROL NOW

 

GIVING TUESDAY! ONE PURCHASED = ONE DONATED

For every Visibility Strategy Kit purchased, we're partnering with Just People's to donate a kit to a local leader in Africa or Asia, empowering them to enhance their visibility as they work to eliminate poverty in their local community.

 

LET'S START BY BUSTING SOME VISIBILITY MYTHS

▪︎ PROMOTING YOUR WORK DOESN'T HAVE TO TAKE UP YOUR ENTIRE WORKING WEEK. 

▪︎ YOU DON'T HAVE TO BE EVERYWHERE ALL THE TIME.

▪︎ YOU DON'T NEED TO JUMP ON EVERY NEW PLATFORM THAT POPS UP. 

▪︎ YOU DON'T HAVE TO SHOW UP IN WAYS THAT FEEL WEIRD, RIDICULOUS OR UNNATURAL TO YOU.

▪︎ JUMPING ON THE HUSTLE TRAIN ISN'T THE ONLY WAY TO BE SEEN BY THE PEOPLE YOU'RE TRYING TO REACH.

You'll walk away with...

The three Cs

CLARITY: You'll gain insights into amplifying your message - be it for your business or your community organisation - in a manner that's both time and resource-efficient.
CONFIDENCE: You'll have greater confidence to step out and publicly share your work and ideas.
CONSISTENCY: You'll be all set to take consistent steps around being seen and heard in the world.

A clear plan unique to you

You'll uncover ways to be visible that work specifically for you. Plus you'll have a clear plan for how you're going to show up and share your work with the world. 

 

Plus you'll:

Be Able To Go At Your
Own Pace

The Kit is a 45 day step-by-step guide with specific actions to take each day. You can work through that over 45 days or you can stretch it out over 90 or more. 

Have Lifetime Access to Material

With lifetime access to the material, you can also go back again and again to any steps you need to revisit. 

Topics covered in the kit include:

  • The type of brand you're building
  • Your traffic sources
  • Time, resource and skills assessments of different visibility options you may be considering
  • Understanding how to assess value (and become alert to a very common mistake people make when assessing value)
  • Establishing alignment between your offerings and your community's needs
  • Overcoming messaging challenges and blocks
  • Creating brand consistency
  • Visibility and community development and more...
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THE VISIBILITY STRATEGY KIT IS COMPREHENSIVE, EASY TO FOLLOW, AND SIMPLE TO EXECUTE ON

Once you've created the strategy, you'll be all set to implement it not just once, but seasonally throughout the life of your business or organisation.

How It Works

As you grow your organisation, you'll find yourself bombarded with advice on how to market yourself and your work.

While gathering that information is essential, knowing how to apply it effectively is what takes you from busy and overwhelmed to clear and effective. 

The Visibility Strategy Kit doesn’t just give you tactics—it empowers you to think strategically about visibility and craft an approach that works for you, not against you.

01. Step One: personalise

you'll learn how to interpret information about growing your reach and understand how to apply it to your specific circumstances.

02. Step Two: prioritise

you'll learn how to prioritise the information you have and use it strategically. Saying goodbye to overwhelm and confusion.

03. Step Three: progress

you'll start seeing progress and begin directing your resources more appropriately, saving you time and money.

Do it yourself

$99 USD

Ready to get started?

A 45 day, easy to follow, step-by-step course that will teach you how to:

  • analyse your visibility options, 
  • decide what will work best for you,  
  • simplify your visibility approach, and 
  • create a strategy that you'll actually implement.

You'll gain lifetime access to the course and you'll learn an approach which you can use over and over again for the rest of your days in your business.

Prefer a payment plan? We've got you covered. Click here to make 2 monthly payments of $55 USD. 

Enrol here (pay in full)

Done with you

$1999 USD

Personalised support (limited places)

In this option you'll receive: 

  • Everything that's included in the Visibility Strategy Kit program plus, 
  • 4 x 75 minute, 1:1 video sessions with Samantha convened every 2 weeks as you work your way through the program.

Each session focuses on one of the three core elements of visibility, then the final 1:1 session focuses on bringing everything together and preparing you for effective implementation.

Prefer a payment plan? We've got you covered. Click here to make 2 monthly payments of $999.50 USD. 

Enrol here (pay in full)

 

GIVING TUESDAY! ONE PURCHASED = ONE DONATED

For every Visibility Strategy Kit purchased, we're partnering with Just People's to donate a kit to a local leader in Africa or Asia, empowering them to enhance their visibility empowering them to enhance their visibility and drive meaningful change. 

                                          

Frequently Asked Questions

Still have questions?

Email us at [email protected]

"I love working through things quietly, in my own time, so the Visibility Strategy Kit has been perfect for me. You've given me the tools to work out what will actually work for me and my business."

AMY, CANADA

"Thank you! Your approach to visibility planning helped me to think through things I would have completely ignored or not even known to look at. I feel so much more confident about promoting my business now." 

CLAIRE, UNITED KINGDOM

Here at the School of Visibility, we like businesses that are designed holistically. 

We know that the best businesses pay attention to both the external steps that need to be taken and the internal work that needs to be done.

Because of this, inside your strategy kit you'll find:

  1. step-by-step guidance around how to strategically think through the different aspects of how you're going to show up, speaking up and promote your work
  2. worksheets, checklists and sample plans to pull together everything you've decided, AND the bonuses listed below to help you uncover deeper wisdom and clear out any blocks or fears that arise. 

                                              

BONUS 1: CLEARING EXERCISE

The Benefits of Staying Small

This clearing exercise will help you clear out any limiting stories that keep you playing small and stop you from playing a bigger game. 

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BONUS 2: CLEARING EXERCISE

Reconciling Separate Parts of You

This clearing exercise will help you to identify internal warring parts that might be working against each other as you're trying to be more visible. 

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BONUS 3: MEDITATION

Yoga Nidra for Simplicity

This meditation will help to stabilise your nervous system, stop the swirling mind, and become steady so that clarity and focus are able to come to the fore in your business and life. 

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BONUS 4: VISIBILITY CHALLENGE

Share Your Story 

Learn how to tell stories on your website, in interviews, on socials, and in a variety of formats including timeline storytelling. Uncover the best stories for you to share and build a bank to use now and for many years to come, with our bonus Share Your Story Challenge. 

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BONUS 5: LESSON

Talking to Different Audiences

Trying to build a business where your ideal client is one group of people - say children - but the ideal customer (the person paying for your product or service) is someone else eg; their parents? We've got you covered with our bonus on how to build connection and talk to each group simply and coherently.

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BONUS MODULE: VISIBILITY COACHING

This module explores your relationship to the three pillars of visibility: awareness, value, and connection. It’s designed to help you unpack your own relationship with being visible, so you can better understand what shapes how you show up and how that influences the way you lead your business or organisation.

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By the end of the program, you'll:

+

Have a clear plan

for how you're going to promote your work, connect with the people who are waiting to hear from you, and provide the kind of value that HAS THEM SAYING 'YES!' to your next offering.

+

Have a repeatable system

you can use over and over SAVES YOU TIME AND MONEY. It helps you to expand your organisation with ease and build your community purposefully.

+

Claim your unique approach 

The Visibility Strategy Kit will help you work out a visibility approach that works best for you so you can do more of that. HELLO EASEFUL, ENJOYABLE GROWTH!

                                    

Hi! I’m Samantha, your new visibility coach!

I'm an introverted mum of 2 who's an HSP (highly sensitive person - it's a sensory processing thing) and empath. I've lived with PTSD for many decades and after four years incapacitated with chronic fatigue, I started working online in 2008. 

I founded the School of Visibility in 2016 after discovering that sooo many of my clients were excited about creating a business but terrified about anyone finding out about it.

I decided women needed a space to be encouraged to speak up, promote their work, and be more impactful in the world. 

I started my professional life as a lawyer and public policy advisor. My final role in government was as the strategic policy director of a whole of government project designed to improve the well-being of Aboriginal people's lives over a 20-year period.

I've also been a finalist in the Telstra Business Awards, and interviewed by the ABC, Sky News, The Age, Australian Yoga Journal, and Sunday Life. 

WHEN IT COMES TO VISIBILITY, MOST FOUNDERS AND SMALL BUSINESS OWNERS ARE EITHER:

  • TRYING TOO MANY THINGS.

  • MIMICKING STRATEGIES THAT WILL NEVER BE A GOOD MATCH FOR THEIR NATURAL WAY OF BEING VISIBLE.

  • OVERWHELMED BY ALL THE OPTIONS WITHOUT A CLEAR WAY TO ASSESS WHAT WILL WORK BEST FOR THEM.

    AS A RESULT, THEY'RE UNSURE WHICH PATH TO TAKE NEXT AND ARE UNABLE TO DO THE WORK NEEDED TO GAIN MOMENTUM IN ANY ONE APPROACH.


    THAT'S WHERE A VISIBILITY STRATEGY BECOMES SUCH AN IMPORTANT AND USEFUL TOOL FOR YOU.

This program is for you if...

▶︎ Are self directed and like a step by step approach to strategy development (making sure you've covered off everything you need to consider when it comes to expanding your reach and building your community) 

▶︎ Want to make visibility a priority, but haven't been taking the action needed to turn that intention into a reality. 

▶︎ Have been inconsistent with your visibility efforts or have been trying to do all the things and you're ready to make some clear decisions about moving forward in a way that is both effective and more easeful. 

This program is not for you if...

▶︎ You prefer working in groups and like having a community around you to keep you engaged and inspired

▶︎ You already have a visibility system in place that you're happy with and which is yielding pleasing results

▶︎ Your want a done for you - rather than a do it yourself or done with you - solution to addressing your visibility concerns and challenges. 

Do it yourself

$99 USD

Ready to get started?

A 45 day, easy to follow, step-by-step course that will teach you how to:

  • analyse your visibility options, 
  • decide what will work best for you,  
  • simplify your visibility approach, and 
  • create a strategy that you'll actually implement.

You'll gain lifetime access to the course and you'll learn an approach which you can use over and over again for the rest of your days in your business.

Prefer a payment plan? We've got you covered. Click here to make 2 monthly payments of $55 USD. 

Enrol here (pay in full)

Done with you

$1999 USD

Personalised support (limited places)

In this option you'll receive: 

  • Everything that's included in the Visibility Strategy Kit program plus, 
  • 4 x 75 minute, 1:1 video sessions with Samantha convened every 2 weeks as you work your way through the program.

Each session focuses on one of the three core elements of visibility, then the final 1:1 session focuses on bringing everything together and preparing you for effective implementation.

Prefer a payment plan? We've got you covered. Click here to make 2 monthly payments of $999.50 USD. 

Enrol here (pay in full)

 

GIVING TUESDAY! ONE PURCHASED = ONE DONATED

For every Visibility Strategy Kit purchased, we're partnering with Just People's to donate a kit to a local leader in Africa or Asia, empowering them to enhance their visibility as they work to eliminate poverty in their local community.

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