To develop and refine your visibility strategy, you’ll need to be able to answer these three questions:
Are people aware of your business, brand or work?
Do they perceive value in what you have to offer?
Do they feel connected to your business, brand or work?
Today we’re looking at value.
Value is such an important part of business building. The more people value your work, the more they talk about it. The more they talk about it, the more your reputation and authority grows. And the better your reputation and authority, the more likely it is people will buy from you.
Hello sustainable and profitable business!
The mistake many people make when it comes to value is thinking that they’re the arbiter of what’s valuable or not, as opposed to what the market deems valuable. I often hear women say, ‘But I’m offering so much value! Why isn’t it making a difference?’
The reality is, you can think what you’re offering is incredibly valuable, but ultimately it’s the market that will tell you whether your assessment is correct or not.
Also, if you don’t address the awareness piece I spoke about last time, you can offer all the value in the world and it won’t make much difference to the success of your business. People need to know you exist in order to appreciate the value you’re providing.
This is why we focus on building awareness first and then on creating value to encourage people to stick around.
Let’s work through a series of journaling prompts to help clarify things further.
Your people are all spending time in certain locations. What does that tell you about what they value?
Is there a link between what they value and what you’re doing to build awareness?
When you’re creating useful things for your community, are you creating them in a form that is suitable for them? (To answer this, think about their lifestyle and how they prefer to consume content.)
Are you creating content that provides ‘easy wins’ for your people?
NB: This is part 2 in a 3 part series. Check out the rest of Your Visibility Strategy series right here.
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