I ran my business for years without realising I had visibility blocks. I published good content consistently, I showed up regularly on social media, I over-delivered on my services and programs, and I consistently received feedback that people loved my work and wanted more of it.
Despite all of this, my numbers weren’t increasing at the rate you’d expect. People trickled onto my list and when the trickle turned into a more consistent stream, I could feel myself becoming tense. My whole body would tighten.
The thing was, I wanted the stream. I wanted a tsunami (or so I told myself) but that feeling would show up each time the business would grow. Instead of doing something about it, I’d ignore the feeling and get very busy trying to work out what I was doing wrong.
I kept fiddling with the business model. I changed up my offerings and my message. (More times than I care to remember.) And I refined my programs thinking that if I really nailed the content, more people would follow.
As it turns out, the mantra of ‘build it and they will come’ isn’t exactly true when you have visibility blocks.
Here’s why; building your business without clearing your blocks is like making the world’s most beautiful piece of art and then putting a big old sheet over the top of it.
It may well be the best piece of art ever created, but if you don’t lift the sheet, no one will ever know about it.
When I finally realised that there was nothing wrong with my business and that the only thing holding it back were my fears around being seen and heard by a large audience, I started working consistently on my visibility blocks.
As I cleared them out, I became much more confident about the direction of my business and I stopped doubting myself.
I became far more confident talking to people about my business (that being a key component to people actually knowing it exists!).
I became comfortable with saying all the things I wanted to say, even if they were controversial.
I became less and less anxious as larger and larger numbers of people started connecting with my work.
And finally, after years of publishing social media posts which got a few likes here and a few comments there, the numbers of people engaging with my work started increasing. Eventually I had a post go viral with over 7000 people sharing my work. And when Facebook showed the post to over 1 million people, I didn’t feel any of that tension in my body that I used to feel. I felt happy and excited. (Even the trolls couldn’t touch my joy.)
That’s what I want for you; effortless, joyous visibility.
I don’t want you to spend years in the wilderness wondering if your business isn’t growing because of something you’re doing wrong.
I want you to short cut that tortuous path and get straight to the good stuff.
My secret sauce to consistent, sustainable growth (that doesn’t freak you out) is to work on your inner world while simultaneously taking the right kind of action in your business.
After all, isn’t it time the world heard you roar?
Ready to clear your visibility blocks? Check out the School of Visibility curriculum here.