Women | The School of Visibility

You don’t have to be visible all the time

Recently I’ve been putting together a class on Visibility for Introverts as part of our 2020 curriculum and have been asking for input on the big issues introverts face when it comes to visibility.

This morning I heard two of the big misconceptions that everyone – not just introverts – seem to hold about visibility;

(i) to be really visible I have to keep showing up everywhere, all the time (which is a total nightmare for introverts and really anyone who wants to do any deep work or to have a life outside of work), and

(ii) to be visible I’m going to have to share more about me (another nightmare for introverts and anyone who just likes their privacy).

So let’s just bust those myths right now.

As the CEO of the School of Visibility I had two visibility priorities for 2019;

(i) improving consistency with list building (my … [Read More...]

What are they coming to you for? (Introducing the enneagram part 2)

A lot of marketing people talk about the importance, when selling, to focus on results. And yes, of course people want results. But results look different to different people. For some people a ‘result’ is finding connection. For others it’s learning something. For others it’s having an experience. Marketers talk about results because from an enneagram perspective, sales and marketing is a three world. And guess what threes value above all else? Results!

But you’re not always selling to threes.

A five’s ‘result’ might be learning something new. A seven’s ‘result’ might be having a great experience. A one’s ‘result’ might be reducing carbon emissions in the atmosphere.

Understanding the kind of result people are looking for, is critical to building a successful business.

Here’s one place to start; start with what they want from you. You might run the exact same business as 5,000 other people but what differentiates … [Read More...]

Creating a platform

Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 4 in that series.

You’ll find the rest of the series here.

In this chapter – chapter 4 – in our series on creating a visibility strategy, we’re focusing on visibility opportunities. Specifically the platforms we create from which to then share our work. In Chapter 5 we’ll talk about tapping into other people’s platforms and in Chapter 6 we’ll talk about promoting our work and our platform once it’s established.

As a business woman, a creative, a social justice warrior, or a coach it’s imperative that your visibility efforts link to some kind of platform. A landing place for people who want to know more about you. Your platform showcases your ideas, your philosophy, your unique approach. It tells people why they should gravitate to you … [Read More...]

Blocks to creating a visibility strategy

Before you read on, you should know that this article is part of a series on developing a visibility strategy. This is chapter 3 in that series.

Pick up all the chapters here.

Thus far in the series we’ve considered your deeper why for creating a visibility strategy, as well as the resource commitment you’re willing to make when it comes to implementing your visibility strategy. Before we dive into the various visibility opportunities there are, and which suits you best, let’s address the elephant in many a room; visibility blocks.

Visibility blocks can show up at many different stages in the planning and implementation of a visibility strategy. So when we take our students through our visibility planning process in detail, we include block clearing at multiple stages.

For now, it’s important to take some time to review some of the stories you have about visibility that might be … [Read More...]

The Visibility Compendium, October 2019

In October we started a long form series for women who want to take strategic action around being visible in the world. We looked specifically at the first two stages of building a visibility strategy; your intention and commitment. We also read and listened to some fantastic work on women, men, work and parenting; the notion of hysteria; and speaking up about sexual assault. Oh, and there’s a mind boggling example of mansplaining we saw on IG that you won’t want to miss. Pull up a chair, grab a cup of tea, and check it out all below!

FROM THE BLOG

Establishing Your Visibility Intention
[Topics: visibility | business | strategy and planning]

‘…in order to get clear on your intention, it’s essential you can answer these two questions;

Why do you want to be visible? What do you want to achieve by being visible?

To answer these questions, you