Recently, in my role as co-founder of Australian Women’s Day, I’ve been sending out notice after notice after notice about the day, connecting with as many women’s organisations as possible.
In the process of sending many emails I’ve stumbled across a form of visibility I’m calling ‘visibility by association’.
Visibility by association works like this; the more connected to a big and established brand you are, the more confident you feel. So for example, when I worked within Government, I didn’t feel at all uncomfortable about calling people, or sending out invitations, or really approaching people about anything at all because my approach came with the gravitas of a government agency behind me. I felt the same when I worked for corporations and for large NGOs.
At the time I assumed that meant I was a confident person. I certainly felt confident in my interactions.
In hindsight, it wasn’t … [Read More...]