For years I did no outreach in my business. By outreach I mean reaching out to influencers, connecting with people who were further along the entrepreneurial path than me, putting myself forward for interviews, pitching myself to media or conference organisers.
I said yes if things came my way – and because of my visibility personality they did – but I never went looking for them because it all felt like too much hard work.
- I felt uncomfortable about putting myself forward with thoughts of ‘I’m a nobody, why would they be interested in me?’
- I felt pushy, like others would judge me for stepping forward and presuming a place at the table when I hadn’t been explicitly invited. (By whom? I’m not sure. There is no official invitation to the table of entrepreneurial success. You invite yourself.)
- I felt like I should learn more first. That I should perfect